PERSPECTIVE
I built my first identity in sport.

Quarterback at Texas. Time in the NFL and CFL.

Sport teaches structure, leadership, and performance under scrutiny. It also teaches how identity is shaped in public. That lived experience informs how I approach creative direction.

I work with athletes and brands to develop story rooted in reality, not surface. I understand performance from the inside and translate that perspective into narrative systems campaigns can build on.

WHAT THAT MEANS

Athletes aren’t just talent. They carry history, pressure, expectation, and transition. Brands that work in sport need more than access. They need fluency.

My role often sits between creative direction and narrative strategy. I help shape tone, structure, and story early so production has a clear spine. The goal is work that holds weight beyond a release cycle.