PERSPECTIVE

I built my first identity in sport.

I built my first identity in sport. Quarterback at Texas. Time in the NFL and CFL.

Sport teaches you how identity is shaped under pressure and in public. That lived experience is the lens I bring to every frame.

I speak athlete natively. The camera is just how I translate it.

WHAT THAT MEANS

Athletes aren't just talent. They carry history, pressure, expectation, and transition. Brands that work in sport need more than access. They need fluency.

My role sits between creative direction and narrative strategy — finding what's true about the athlete, finding what's true about the brand, and making those two things inseparable. The goal is work that holds weight beyond a release cycle.

Top Class crossed 5 million views. House of Highlights hit 10.6 million. Content I directed opened for Inside the NBA on TNT. The through line across all of it: athletes trust me with their actual story. That trust is what the work is built on.