As Co-Executive Producer, I spearheaded the Twitter HOH Live Show X McDonald's project, a groundbreaking live-to-tape sports pre-game show. This collaboration with McDonald's as our branded sponsor achieved significant success:

  • Format: 10-episode series

  • Budget: $1 million production

  • Viewership: Reached over 10.6 million viewers for the season

  • Content: Innovative talking heads sports pre-game format

  • Reception: Highly praised for its creative approach and engaging content

  • Platform: Leveraged Twitter's live streaming capabilities for maximum reach

  • Brand Integration: Successfully incorporated McDonald's sponsorship into the show's concept

This project demonstrated my ability to manage high-budget productions, collaborate with major brands, and create content that resonates with large audiences across digital platforms.

co-executive producer