As the Producer of the collaboration between Nike Lab and Virgil Abloh, I spearheaded the creation of an innovative incubator program that linked a select group of students with world-class visual art mentorship. Together with my team at MKTG, we led the students through a comprehensive curriculum that included immersive courses in Photography, Graphic Design, Architecture, and Design Identity.

In my role as Producer, I personally curated a stunning collection of art pieces, library elements, and props that perfectly captured Virgil's signature aesthetic and brought it to life in the Nike Lab space. I oversaw every aspect of the production, working closely with a team of talented production professionals, vendor partners, talent managers, and the gifted students themselves.

Our collective goal was to create a cohesive and captivating visual experience that seamlessly blended the worlds of art and sport. Under my guidance, we succeeded in linking these seemingly disparate disciplines and producing a truly groundbreaking project that pushed the boundaries of what was possible in both the art and athletic worlds.