WORK WITH ME
What I actually do
I’m a director–producer developing athlete-driven stories for brands and media. I lead projects from concept through production, shaping narrative and execution with an insider’s perspective.
Athletes
I work directly with athletes to shape identity-driven content and long-term narrative.
As a director–producer, I help define story, tone, and visual direction so the work travels across partnerships, media, and platforms.
• Personal brand and narrative development
• NIL and partnership storytelling
• Short-form and long-form content direction
• Creative strategy and production oversight
Brands & Agencies
I partner with brands as a director–producer to build credible work inside athlete spaces.
From early concept through final delivery, I help shape campaigns, films, and series that feel grounded in lived experience and align brand message with athlete voice.
• Athlete-driven campaign development
• Creative direction and production leadership
• Branded films and content series
• Brand and talent narrative alignment
Media, Leagues & Platforms
I develop and direct athlete-led content for networks, streaming platforms, and sports properties.
My role sits between creative direction and production, ensuring story structure, tone, and execution are aligned from the start.
• Docuseries and episodic development
• Editorial and branded programming
• Creative direction and producing
• End-to-end production oversight
