Nike

NIKE
Creative Producer & Strategist

I worked with Nike to build experiences where sport, culture, and community collide—from early concept to on-site execution. The mission stayed simple: create environments that feel lived in, not staged.

As creative strategist for the Swoosh Classic (created in partnership with Nike New York Basketball), I helped develop the framework that replaced the Kyrie Invitational. We built a structure that honored competition while creating space for storytelling and authentic community presence around the games.

I served as producer and curator on the NikeLab Recreation Center with Virgil Abloh in Chicago—a temporary space blending sport, design, and culture. My role: programming, talent coordination, and shaping the narrative flow across the experience.

Additional work included creative producing and experiential lead on major Nike initiatives: Chicago Marathon, New York Marathon, Five Days to Friday (Houston), and the Nike High School Combine (Frisco, Texas). I also managed a 12-city collaboration between Nike and Dick's Sporting Goods as tour manager—adapting in real time while keeping the brand voice intact.

Across every project, my approach came from the same place: having been an athlete, I know what it feels like when a brand actually gets the culture. I brought that insider perspective to every activation, ensuring athletes and communities felt seen.

The work spanned live events, community activations, and athlete-driven programming. The objective never changed: create moments that carry meaning beyond the event itself.