CREATIVE WORK

As a (creative) Producer and Director with a background as a former professional athlete, I bring a unique perspective to sports storytelling. My career spans innovative projects that blend athletics with artistic expression, from curating immersive experiences like the Nike Lab and Virgil Abloh collaboration to developing creative strategies for platforms like Nike's high school basketball initiative in New York City. I leverage my athletic insights to craft compelling narratives, mentor young athletes transitioning out of sports, and contribute to discussions on the future of athletics, emphasizing a holistic approach that includes mental, emotional, and spiritual health. My expertise lies in authentically capturing athletic stories, producing content that seamlessly fuses sports and creativity, and developing strategies that resonate deeply with sports-minded audiences. This distinctive combination of athletic experience and creative vision allows me to push the boundaries of sports storytelling and brand strategy, while also enhancing team dynamics with a unique blend of competitive drive, collaborative spirit, and innovative thinking honed through years of athletic and creative pursuits.